|
|
|
NASCAR Earnhardt's
Hendrick move ends BUDBudweiser sponsorship !
The Hendrick team announced on Friday that Budweiser would not continue as the sponsor of Earnhardt's car next season because of Hendrick's ``long-term contractual commitments to existing sponsors.'' ``We have agreements in place with sponsors for the 2008 NASCAR Sprint Cup season, which prevent us from having a relationship with Budweiser,'' team owner Rick Hendrick said in a statement. ``Honoring our commitments is important to us. The trade-off is missing an opportunity to bring Budweiser, a marquee brand synonymous with NASCAR and its fans, into the fold.'' The team has not announced a timetable for its sponsorship announcements. ``They had a full plate,'' said Earnhardt, who said he'd prefer to keep driving the No. 8 car for his new team. ``They had sponsors pretty much already signed in agreements through '08. It wasn't really an option for Rick to make room.'' Budweiser will continue as a sponsor in NASCAR. ``Budweiser has sponsored Dale Jr. for nearly a decade, and we wish him the very best,'' said Tony Ponturo, vice president of global media and sports marketing for Anheuser-Busch Inc. ``Budweiser will remain an active sponsor of NASCAR, and we look forward to building upon the legacy of the iconic Budweiser red car in 2008 and beyond.'' Earnhardt called it a ``privilege'' to drive the Budweiser car. ``Although Budweiser and I will be unable to continue our partnership beyond this season, I remain committed to driving for Bud the rest of this year,'' Earnhardt said. ``I'm a race car driver. All I can do is drive as hard as I can for my fans and sponsorship partners and give my best effort each weekend.'' Earnhardt said he had some regrets about splitting with the Budweiser brand, but he's excited to see what new sponsorship deals the team will put together. Dale Jr. Earnhardt: Nascar Nextel Sprint 2008 Cup : 'We were never close' to a deal with DEI"
|
|
|